A Press Release is a powerful communication tool if executed correctly. Often Public Relation agencies or agents are left to their own devices to fulfil the Press Releases’ primary functions; creating, preserving and promoting an organisations reputation.  Integrating the PR activity with an SEO specialist agency is the best way to ensure a Press Release achieves optimal results in the online space.

But how can companies and businesses generate the maximum online impact from their Press Releases? On so many occasions companies get this aspect of PR wrong. The Search Engines play a vital role in the promotion of content. Optimising a press release is just 1 aspect of ensuring Google has the best possible chance of picking up the content. The 2nd part is where the press release is distributed to. For example, the Press Release is to be promoted for maximum local impact (in this case strictly to the UK), it is crucial that the Press Release is only distributed to UK centric websites such as uk.prweb.com

A well thought out SEO and Press release strategy will build authority to the company or organisations domain and ultimately to the domains search engine visibility. But a well thought out target keyword strategy combined with an optimised press release can generate high quality links that the website requires to compete in the Search Engine rankings.